You’re So My Type: Moonrise Kingdom

by tatiana on June 6, 2012

Like many fans of good cinema, I saw Moonrise Kingdom this week. (You thought I was going to say fans of Wes Anderson, didn’t you? Well, I wasn’t. But now I guess I am, as I really loved this movie and can’t stop watching the trailer.) Basically, this was one of Wes Anderson’s best, according to me, and I think everyone should see it. It gave me warm fuzzies, it made me laugh, it made me ponder life, and it made me want to be 12-years-old again.

The one thing I couldn’t stop thinking about was how much I loved the lettering. A quick Google search and a few clicks later, I found out that it is not yet a typeface. (Update: See comments!) The lettering was hand-drawn by San Francisco-based type-designer (what about type-ologist? I think that would be a fun title) Jessica Hische. Hopefully someday it’ll be available to the masses, but for now we can enjoy it when we watch Moonrise Kingdom over and over.

Typeface coming soon… we hope!

Come to think of it… the lettering is similar to the typeface I use for my blog headings (except Hische’s is way cooler). I’m using a Google Web Font called Great Vibes. I bet it would look great in that mustard yellow too though. Anyway, what are some of your favorite uses of type in film? One that easily comes to mind is the Windsor typeface, which is used in all of Woody Allen’s films, and Wes Anderson previously used Futura in his films (Stanley Kubrick was also a big Futura fan). I wonder why more directors aren’t using Papyrus? (Just kidding, please put the tomatoes away.)

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{ 2 comments… read them below or add one }

Stephen Coles June 7, 2012 at 2:29 am

Actually, it is a typeface. Hische made two fonts (one for small sizes and one for large) so it could be implemented easily for all the titles. It’s just not publicly available … yet.


tatiana June 7, 2012 at 6:40 am

Thank you for the clarification!


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