print design

Adventures in Print Design: Wedding Program

by tatiana on February 6, 2013

Josh x Katrina's Wedding | Photos by Beautiful Day Photography (Laura Grier)

Photo by Beautiful Day Photography


A few months ago, my good friend Katrina asked me to design the program for her wedding. I had so much fun designing a customized map for another friend’s wedding back in June, so I jumped at the chance to contribute to Josh and Katrina’s special day.

Wedding Program | Designed by Tatiana Jimenez

Josh and Katrina tied the knot at Wayfarer’s Chapel in Rancho Palos Verdes, designed by Lloyd Wright (Frank Lloyd Wright’s son). Considering the minimalist architecture of Wayfarer’s Chapel, and how it allows for the surrounding nature to take the starring role when you’re inside, I wanted the program’s design to function similarly. Finding an elegant, simple way to present the information was my challenge. Katrina provided me with a lot of inspiring designs that she liked, so that helped solidify my understanding of what they were looking for.

Wedding Program | Designed by Tatiana Jimenez

To my delight, Katrina and Josh chose my favorite of the design options I presented to them, and after a few rounds of edits, I’m really happy with the way it turned out!

Wedding Program | Designed by Tatiana Jimenez

Congrats, Josh and Katrina!


The New Yorker, January 31, 2011

“Mental Landscape” by Frank Viva (The New Yorker, January 31, 2011)

My roommate and I have been subscribing to The New Yorker for about a year now. At first I was reading them every week. Then I was only reading the film and theater reviews. Then the unread copies began accumulating on our little “bar” counter in the kitchen and simultaneously decorating our apartment and making us look good when we had visitors. Yeah, I read every issue. Wait. No. No I don’t. (kicks rock)

It’s become routine to find The New Yorker in the mailbox and just leave it on the counter, but not this week. I was totally taken aback by the cover. Most of the covers are beautiful, but this week’s cover was exceptionally striking. Amazing typework – just an amazing work of art really. Also, the color scheme is perfect. La-la-love it.


Adventures in Poster Design: Santa Makeover

by tatiana on December 12, 2010

Happy Sunday, hot people. I’ve been a little MIA lately due to holidays and things that keep me busy and away from sharing my deepest, darkest, crafty secrets on the interweb.

Anyway, awkward self-reintroduction aside, I work at a financial institution, and every year we are lucky enough to have a visit from Santa Claus. Yes. That’s right. And it’s my job to spread the word to the community to bring their kiddies (and dogs/puppies) to visit him and tell him what they’d like for Christmas (or sometimes Hanukkah). Anyway, we wanted to give our poster from last year a little makeover:

We wanted to make the poster less text heavy, a little more accessible and present the information so members can digest everything within a few seconds when they’re either riding the elevator, or walking through the lobby. Also, I wanted Santa to look a little more magical, so I thought that isolating his image from a background would get the job done. The feather gradient below also assists in creating this magical and light feel.

I tend to always gravitate towards Photoshop since it’s the first program I learned and feel the most comfortable with, but over the past 3 years I’ve become a little more fond of InDesign, and used InDesign for this poster. When it comes to designing larger pieces, InDesign is a great tool. The file sizes aren’t as large. Illustrator also works well for large pieces, but it’s all about the scope of the project and what works best for you. I’m really happy with this poster makeover, and must say, Santa’s visit was a lot of fun. I was his “little helper” and ate way too many cookies. ‘Tis the season!


Fun with Hang Tags

by tatiana on November 13, 2010

Getting “real” hang tags printed has been in the back of my mind for a week or so now but I’ve been too busy to design and get them printed. So instead, I just took some business cards I made a while back to promote my shop, crocheted a flower, sewed a vintage button on (I got a box of them from the Long Beach Antique Market for $6! Bargain) and, voila! Not only is it a hang tag, but it’s also a key chain. (Raise the roof).

Ok, I should probably get out of my pajamas now. :P


“I think that’s the important thing, if you’re full of love, admiration, appreciation of the beautiful things there are in this life, you have it made, really. And I have it made.”

When I heard about Gloria Stuart’s passing on Monday, I thought… hot damn, it’s unfortunate that she’s ‘known’ for playing the role of the 100-year-old woman in Titanic (Cameron, 1996)… but maybe it isn’t so bad. She was nominated for an Academy Award, and finally gained the attention and fame that she deserved way wayyy earlier in her career. [click to continue…]


SF Renegade Craft Fair: This is my Comic-Con

by tatiana on August 1, 2010

Last week, hundreds of thousands of comic book geeks traveled far and wide to Comic-Con to meet their respective idols. This past weekend hundreds of craft and DIY geeks traveled far and wide (or maybe like 2 miles if you’re me) to SF Renegade Craft Fair to meet some of the best crafters and artists in the DIY scene.

Above: Jaime of Sparkles and Sticks, Elsie of Red Velvet Art and Lil Ol’ Me [click to continue…]



Oftentimes when designing for a business or individual, we designers are given guidelines, or specifications to work off of. In this case, I was asked to design a business card for someone who had decided to begin promoting her consultation services. It was what I like to call an “anything goes” project because I was given zero specifications. I was unaware of which colors she liked or the styles she was attracted to… nada. All I was given was her contact information, and that she wanted to list her specialties somewhere, perhaps like a watermark. This was quite the challenge, but it was very rewarding in the end… for both of us!
[click to continue…]