identity design


As you’ve probably noticed, sniffing around my blog for even a few seconds, I’m all about making things by hand, and supporting my friends and fellow crafters/artisans/designers/artists to make beautiful things and keep pumping the DIY spirit into the marketplace. [click to continue…]

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Adventures in Poster Design: Santa Makeover

by tatiana on December 12, 2010

Happy Sunday, hot people. I’ve been a little MIA lately due to holidays and things that keep me busy and away from sharing my deepest, darkest, crafty secrets on the interweb.

Anyway, awkward self-reintroduction aside, I work at a financial institution, and every year we are lucky enough to have a visit from Santa Claus. Yes. That’s right. And it’s my job to spread the word to the community to bring their kiddies (and dogs/puppies) to visit him and tell him what they’d like for Christmas (or sometimes Hanukkah). Anyway, we wanted to give our poster from last year a little makeover:

We wanted to make the poster less text heavy, a little more accessible and present the information so members can digest everything within a few seconds when they’re either riding the elevator, or walking through the lobby. Also, I wanted Santa to look a little more magical, so I thought that isolating his image from a background would get the job done. The feather gradient below also assists in creating this magical and light feel.

I tend to always gravitate towards Photoshop since it’s the first program I learned and feel the most comfortable with, but over the past 3 years I’ve become a little more fond of InDesign, and used InDesign for this poster. When it comes to designing larger pieces, InDesign is a great tool. The file sizes aren’t as large. Illustrator also works well for large pieces, but it’s all about the scope of the project and what works best for you. I’m really happy with this poster makeover, and must say, Santa’s visit was a lot of fun. I was his “little helper” and ate way too many cookies. ‘Tis the season!

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Adventures in Identity Design: RVG Events

by tatiana on January 31, 2010

My good friend Richard, who is practically family, asked me to develop an identity for his new event planning company, RVG Events. So I started with the logo and then created the business card. Next on the list is a website, but I’ll update again when the site is live!

He explained that the logo should be: “Clean. Classy. Elegant. Fun… you know, like me!” You got it, dude. Here’s what I came up with… [click to continue…]

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