I Saw The Sign

I Saw the Sign: Sausalito Edition

by tatiana on October 10, 2010

… or, SAUCY-lito, as we are now calling it.

Anyway, for a few weeks now, Marissa, Jane and I had been planning to check out Sausalito. I have never been and I kept hearing that it was a great place to relax, eat good food and take in the pretty views. So we met at the ferry and escaped our little city that was bustling with Fleet Week excitement (and, rightfully so, lots o’ visitors).

There were a lot of really great signs in Sausalito, so I thought I’d share some of the ones I came across. Here we go! [click to continue…]


I Saw the Sign: Victorville Edition

by tatiana on June 3, 2010

Image: Victorville, California circa 1935

I haven’t been back to Southern California to visit my family and hometown since the holidays, so a few friends and I decided to drive down road trip-style last weekend. We left good ole’ San Francisco Thursday evening and got to our respective hometowns at a semi-respectable hour. [click to continue…]


I Saw the Sign: Mission Edition

by tatiana on February 9, 2010

Man, I have been lagging with my I Saw the Sign posts. Today I bring you storefront signage from one of my favorite neighborhoods in San Francisco – The Mission. The Mission is known for it’s thriving latino culture, amazing food, and even more amazing murals. But let’s take a journey and appreciate the beautiful and historical signage that the Mission has to offer. [click to continue…]


I Saw the Sign: Haight Edition

by tatiana on November 2, 2009


Photo Credit: Evening Standard/Getty Images

When I think of The Haight, my mind goes to a place where I’m sure many others’ minds go as well. A place where acid trips and nudity go hand in hand with co-operative living situations and free love. I’m sure these things still occur here, and probably all over our lovely city, but on this particular day, on this particular stroll down Haight street, I got the impression that this neighborhood, although its rich history is palpable, has gone through some changes. Times change, as they say, and that change has left us with a living ghost town of sorts of a time that most of us wish we could have lived through. But since we have not yet invented time machines, we can just visit these places where significance took place and imagine what once was.

[click to continue…]


I Saw the Sign: Marina Edition

by tatiana on October 12, 2009


I have not been living in the San Francisco for very long so most of my notions about particular neighborhoods are preconceived and derive from my more SF-native friends.
[click to continue…]


I Saw The Sign: Noe Valley Edition

by tatiana on October 1, 2009


The first thing that I realized I loved about the city of San Francisco was the many many unique store front signs. There are a significantly smaller number of chain stores and franchises in the city (versus the suburbs of Southern California), so it is quite the treat for we design folk who really appreciate good branding or just refreshing imagery in our surroundings. Ahhhh. Take a nice big breath of the fresh Noe Valley air and let’s explore the signage (and really pretty architecture!) in my neighborhood. It’s the signage that you meet, when you’re walkin’ down the street… ok, I’ll stop now.
[click to continue…]