Indie Designer Spotlight: UK Edition

by tatiana on August 11, 2009


Indie Designer Spotlight: Wholly Cow Clothing

In the vast world of fashion, The United Kingdom has always been viewed as being a front runner by constantly bringing a plethora of goodies to the table (or, the runways) by way of designers such as Vivienne Westwood and her no-rules legacy, to the amazing Irregular Choice shoes (which I was addicted to for a while). From Victorian elegance to the arrival of the miniskirt on Carnaby Street, the UK has always served as a capital for the new and timeless and an inspiration for those of us looking to bring elegance back in new and interesting ways.


left: 1777 English Satire on tight lacing (found here) right: Irregular Choice

Now that we’ve had a look into the past, let’s venture into the future! Today’s spotlight is Wholly Cow Clothing.

Their first collection launched 3 seasons ago.  All of their pieces are designed and hand crafted in the North East of England. They most recently launched the Green label, which is an ethical line that was just introduced last season and uses completely recycled fabrics (e.g. curtains, blankets, clothes, etc).

The Pink label is Wholly Cow’s main ready to wear line. Although the Pink label isn’t made from recycled material, Wholly Cow still sources their fabrics from as close to home as possible and the items are made nearby by women who work flexibly from their own homes. They strive to make the process as ethical as possible.

Wholly Cow Gingham DressGingham Dress with underskirt in gingham and tulle.
This is my favorite piece. I think gingham will always be in style. I love how effortless this garment looks paired with the red ribbon. It can easily be worn to a birthday party or for a day at the park.

I asked Lisa Germaney of Wholly Cow where she finds inspiration for her designs, and how she came up with the name for her label.  “I’d been struggling to find [a name] that smacks you, is unforgettable and reflects the feel of the label then it just came to me. I asked for feedback from girlie friends over a few glasses of fine vino one night and it was all good so that reaffirmed it.  I’m very passionate about music, especially live music, the louder the better, it stirs something inside and inspires me as does art so I hope this is reflected in the design of my clothes.”


I feel like Wholly Cow Clothing provides a unique perspective when it comes to the party dress (although they don’t solely make dresses). I appreciate their use of recycled materials and hope that more designers embrace similarly available resources and continue trying to make the process of design more sustainable and eco-friendly. I’m excited to see what Wholly Cow has in store for us in the future!

If you like what you see, you’re in luck, kiddies! Wholly Cow is currently holding a 40% off sale on their website. Their upcoming Autumn/Winter Collection, which they are currently hard at work on, will be available in September. The Spring/Summer 2009 Collection, including the Green label, is currently available on their website and in select boutiques.

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{ 3 comments… read them below or add one }

Guava August 12, 2009 at 6:44 pm

That’s a really cool way to manufacture… impressed.


tatiana August 12, 2009 at 7:07 pm

I thought so too. I love how many options we have for working/designing in responsible ways!


Rolex August 30, 2009 at 2:27 pm

I thought so too. I love how many options we have for working/designing in responsible ways!;. All the best!!


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