web design

2012 Portfolio

by tatiana on December 26, 2012

Since 2012 will soon be coming to a close, I thought I’d update my portfolio. So, here it is! Feel free to click on the iMac below to take a peak at a PDF of my 2012 portfolio, or hop on over to my Portfolio page.

Web + Print Design Portfolio | Tatiana Jimenez

My online portfolio is currently under construction, but should be up by the end of this week. It’ll be a more comprehensive look at the work I’ve done over the past 6 years. Enjoy and feel free to leave a comment below or contact me if you have any questions!


Cmd + N: What Knitting Has Really Taught Me

by tatiana on September 19, 2012

What I've Learned From Knitting

Above: My latest work in progress

Last Saturday, I had a nice chat over tea and brunch with a good friend that really got me thinking about the discipline of knitting and its relation to lots of other areas of my life.

Let’s start with the basics: when you’re first learning to knit, the first thing your instructor will tell you is that when starting any project, you have to go in knowing that you might have to take it apart at some point and start again. It is this fact (it’s not even advice, it’s just something you need to accept – no room for questions or complaints!) that I think has helped me become not only a more patient person, but a better designer, and ultimately more prepared to take on whatever life has to throw at me.

For the last 6 years I’ve been working towards becoming more confident with developing websites on the back-end. It’s been a lot of fun, but it is still a challenge every time! I’m not sure if it’s this way for everyone, but I think the challenge is part of what makes me hungry for more projects. I crave that mad scientist moment when the perfect piece of code can make a website function exactly the way you’d envisioned. I’ve never given birth, but I imagine the feelings of ecstasy are comparable. ( Or maybe not, whatever!)

With any discipline, there are always times when you need to start over, or spend hours weeding through forums to figure out why that pesky border of flowers in your footer is floating left when it’s supposed to be centered (<– real life example), but ultimately, when you figure it out, it becomes one more thing you know how to do. And that feels pretty good.

Anyway, what’s the point of this entry? Maybe it’s to say that yarn crafts are a lot more important than they seem in the grand scheme of things. Maybe it’s to show that everything is a lot more interrelated than we thought. And maybe it’s just because I had too much espresso today and I feel like blogging what’s on my mind. Who cares. What matters is that you keep doing what you love, and acknowledge that there will be times when things get bumpy. You will have to start over sometimes, but it’ll only lead to you being able to do even cooler things in the future.


A+K Photography Website Design

This snazzy little website is something I’ve been working on with the gorgeous and talented gals from A+K Photography (spoiler alert: they’re my sisters!). Around the end of May they decided that they wanted to move from a Facebook page to a website where they could post blog entries and present their photography in a gallery. They work out of Southern California, and like in any bustling area, I knew that they would have lots of local competition, so I wanted to design an elegant and clean website that would help convey their professionalism, excellent taste and modern edge.

We started with the logo. Initially they explained that they wanted something that they could turn into a stamp to brand their packaging (when they ship photos or cds to their clients). They also wanted their logo to looked vintage yet modern… which is a challenge in itself, so here’s what I came up with.

A+K Photography | Logo | Designed by Tatiana Jimenez

The official logo is this seal. It’s the most “complicated” of the three variations and the idea is to use it as a “seal” on the photos they use to promote their business (example below).

A+K Photography | Engagement Photo

A+K Photography | Logo | Designed by Tatiana Jimenez

This is the simpler version of the logo that the gals can use as a stamp if they’d like.

A+K Photography | Logo | Designed by Tatiana Jimenez

Lastly, this is the horizontal logo variation I used for their website. On the website I used inner shadow styling, which is the way it’s presented here.

Back to the website and A+K’s branding… I was really happy with their decision to use a bright teal. It’s a fun color that really pops when used against their black and white photos. I’m also happy they trusted me enough to let me make the background texture gray. Originally they wanted beige, but it frankly didn’t feel right. The beige not only clashed with the teal of the logo, but also with their beautiful photos. The focus was more on the background texture than their work, which was not what we wanted!

A+K Photography | Website designed by Tatiana Jimenez

All in all this was a really fun site to work on. I’ve never worked with my sisters in a professional capacity before, and am happy to say, we worked well together! I’m so proud of what they’ve accomplished already in their careers (I think they’re fabulous photographers) and am excited to see where their business takes them!

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Using Fabric Textures in Web Design

by tatiana on May 27, 2012

As some of you may know, I’m a pretty big sewer and fan of vintage fashion, so naturally I love texture in design. For my website redesign, I decided to use less collages (as were seen on my last site), and experiment a little more with fabrics.

Then (2007 – 2012):


For my website redesign I scanned a handful of fabrics I had on hand to see what would work best. I decided on a beautiful navy lace (that I am currently using to make a cute Built By Wendy dress), some gray & white striped fabric for the background (which I made a little more subtle in Photoshop by adding a gray overlay), and muslin (unbleached cotton fabric) to add some texture to my header background.

I scanned all of my fabric using my trusty Epson V100 at 200 dpi (since this is for the web I could have scanned it at a lower resolution, but it’s always nice to have a high quality scan on hand in case of… design emergencies? Those totally happen). Anyway, scanned they were. The result is what you see on my site!

Last night, a friend came over who was not loving the default header and background on her WordPress hosted blog, Fog City Vintage. There wasn’t a lot we could do without paying $$ (since we couldn’t access the CSS, and in order to “customize” her free theme she’d have to pay $30 to access the code), we could literally only change the header and background, so I helped her come up with this:

I used a pretty floral corduroy fabric for the header (which can also be seen here in my room. Can you tell I’m absolutely in love with that fabric?!), the Bellerose font, and the same gray and white striped fabric that I used on my site, but we added a beige color overlay in Photoshop.

I’m excited to continue exploring using textiles on the web. Maybe in addition to fabric, yarn, lace, ric-rac and buttons would be fun to play with? The possibilities are truly endless.


Just for fun, I’d like to share my textiles with you. Feel free to download the texture pack below (8.7MB). Please note that these are for personal use only. Let me know if you use them for any of your projects! I’d love to see your work.

You can download the entire pack by clicking below:


You may recall a website I made for Skata Products about a year ago. It was a lot of fun creating a website for such a cool product. This time around the client wanted to add some videos to their site to help convey how their Decorative Wall Stamps can really transform an interior space. [click to continue…]


High-Five, Ravelry!

by tatiana on March 28, 2010

I’m sure many of my fellow lovers of needle crafts out there in internet-land have noticed that ravelry.com has a new and improved log-in screen. It’s pretty ridiculously adorable and well done. A big improvement over their previous log-in form on the right side of their busy homepage. This change makes the site look a lot more user-friendly and clean… and less intimidating for new knitters and crocheters.

What is ravelry? Well to those of you who are unfamiliar… you need to get with it! Just kidding. Or, half kidding. Ravelry was started a few years ago by a gal with a vision and a guy with great programming abilities. Together, they made Ravelry, a community of knitters and crocheters where you can interact, search for and download patterns, or purchase them. It’s a really great resource that I’m sure many of us would be lost without… or our projects wouldn’t be as awesome. I’ll have to post photos of my latest ravelry pattern purchases once I’ve finished them. I’ve been working on a lot of gifts lately… hopefully I’ll be able to get back to working on items for my shop soon. Anyway, I hope you’re all having a great weekend. Is it Monday tomorrow already?

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Adventures in Web Design: Skata Products

by tatiana on October 2, 2009


I was recently commissioned to redesign the website and look for Skata Products. They’re a fairly new company that specializes in eco-friendly wallpaper-free solutions for beautifying any interior space, particularly with their Decorative Wall Stamp.

[click to continue…]


Thursday Inspiration

by tatiana on March 26, 2009

Yogi tea is pretty much amazing. If you don’t drink it already… what the heck is wrong with you. Just kidding. It’s a little early. I think it was my old roomie Kate who introduced me to the wonderful world of Yogi. I think the first tea I tried was Women’s Moon Cycle. I am now a regular drinker of the Detox and Kava Stress Relief varieties. Good for the body and mind. I decided to find their website the other day to send my mom some info, and I was pleasantly surprised to find what I believe was a BEAUTIFUL site for their products. Simple, elegant, and peaceful. Really great, detailed illustration, and nice flash animation on the first page. Not overwhelming with motion graphics, just simple and effective.

Yogi Tea

Also… a quick tip I received from my coworker the other day. If you use Firefox (and you should, as it is the superior web browser), you should download this plugin, FireShot: https://addons.mozilla.org/en-US/firefox/addon/5648 It’s a quick and easy way to capture screenshots (like the one above). It’s as simple as clicking a button in your web browser, it then opens a preview window, and then you can edit and save the screeshot. Pretty awesome. I recommend.

Happy Thursday everyone!

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Get Up, Stand Up! Don’t Give Up the Fight!

by tatiana on November 29, 2008

A good friend of mine works with FACTS (Families to Amend California’s Three Strikes), and asked me to make a site for their tenth annual benefit. This was a pretty exciting project for me. I made the site in Flash, which was really good practice, and I absolutely love doing work for non-profits and small businesses. It makes me happy to help them achieve their goals, and I feel like my time will, in the end, help better someone’s life. I know it’s a stretch, but non-profits just make me feel all gooey inside.

I just emailed my files to Radical Designs (who are hosting the site). Ahhhh, I’m so relieved that this project is finished. On to the next one!



Say Your Piece

by tatiana on September 15, 2008

In keeping updated with the web world, I have a handful of credible, wonderful sites/blogs I read on a daily basis. One of which is Best Web Gallery. Maintained by the same guy who writes Web Designer Wall, this is a great way to see the latest and greatest in web design. Today, my attention was brought to this site:
Power to the Poster
which, obviously, is a well designed site, BUT it’s the mission of the site that pulled me in. Anyone can download their political posters for FREE, and utilize them to make the members of their communities think about the issues we are facing as a nation. I love it.

THEN I stumbled upon Smashing Magazine’s feature for today, which ties into this whole concept of sharing our thoughts or showcasing ideas in a public space.

Although, sometimes grafitti is not always 100% political, I think that the simple act of reaching outside of social norms and utilizing space that is not meant to be utilized for expression is in and of itself making a bold statement. A very brave one, at that.

This idea of rebellion got me thinking of one of my favorite anarchist collectives, Crimethinc Ex-Workers Collective. Although I cannot forsee ever not having a job and being content with that (unless the U.S. decides to provide Universal Healthcare, which it should), I really respect Crimethinc and admire what they do. They’re such a giving group of people. I’ve probably written about them before. They don’t care about profits, or publicity, all they want to do is spread their message of ultimate autonomy. One of my favorite books Off the Map was purchased from their website (for a measly $2, seriously! seriously awesome), and not only did I get a handful of free posters, stickers and zines, someone from Crimethinc wrote me a handwritten message thanking me for my purchase. I can’t say enough good things about them and the work that they do for no money. Again, love it.

Lastly, going with my theme of bad-ass-ness, I think more people should know about the SPRFKR line of apparel. Why more people aren’t as crazy about them as I am is a mystery to me. I am a plain kind of girl, but the only graphic apparel I seem to like and want to support is SPRFKR.
SPRFKR - “Because you can’t be naked all the time”
Their illustrations are amazing, and I love that they don’t put their label name all over their clothing. I don’t know about you, but I don’t enjoy paying money to be a walking billboard for clothing companies. And that is why I like SPRFKR. Good design. Smart design. Great conversation starters.